In today world, all countries are aware of the fact that investment on soft power is as important as the hard power. South Korea is not an exception. For South Korea, this sort of power is of great value. The Korean music and movies are good instruments to introduce the nation and culture of Korea to the world. The soft power of Korea is a hot issue in political and academic circles. In last two decades, South Korea has adopted policies to build a positive image of the country. In this direction, the Korean wave has reached different countries while facing with strong rivals.
The main question in this article concerns the status of Korea among other states and the approaches adopted by South Korea to promote the image of this country.